Brazil has earned international recognition within the business tourism and incentive travel sectors, promoted by companies from all over the world. Brazil has been one of the favourite destinations for fairs, congresses, conventions and exhibitions of all kinds, and in all areas. It is easy to understand that: besides offering the appropriate structure to host these events, the Country is also able to provide the most diverse options for cultural, natural e artistic leisure, linking useful work with pleasurable pastimes
Brazil, a way of life
For a long time now, Brazil’s natural beauty and Carnival rendered it international fame, attracting thousands of tourists all year long. The number of foreigners visiting the country went from an average of 1.5 million per year in the 1990s to more than 4 million visitors per year from the year 2000 on, according to Embratur’s (Brazilian Tourism Institute) Statistical Yearbook for 2003. However, there is a very special attraction, which you only discover when you come here: the Brazilian people. Much beyond the breathtaking scenery, the way these people live surprises everyone by its simplicity, willingness, hope, hospitality and happiness. Studies carried out by Embratur indicate that 75% of the tourists who seek Brazil as their holiday destination, do so first of all because of the country’s natural beauty. Once they arrive here, however, they discover such hospitality that they soon become enchanted with the mixture of colours, races and cultures of the people, as well. According to surveys, when foreign tourists are questioned about Brazil, they point out happiness as being the distinctive feature of our people. A happiness, which can be perceived in every moment they remain in the country – whether in our music, the warmth of our beaches in the Northeast, the lively Rio de Janeiro nightlife or the exuberant Amazon. It is from this warm and festive spirit that popular displays such as Carnival, New Year’s Eve celebrations and the June Parties arise, famous for their sparkle and joyous nature. It seems that the people’s desire to show visitors what is good about Brazil converts this vitality into creativity, flashed about in contagious colours and sounds. Surveys carried out with international tourists who have had the opportunity of visiting Brazil, reveal that these visitors find the country truly beautiful. The results also show that 52% of this public returns home valuing yet another aspect of this land: its people. After all, besides enjoying some of the most beautiful spots on the planet – which include countless beaches, ecological paradises and historical cities – the visitor is always accompanied by people eager to show him the best sights at every outing, rendering the trip unforgettable.
Brazilian beaches: warm weather and brilliant sunshine throughout the year
If you dream of a land where the sun shines all through the year, where the waters are warm, where there is plenty of shade under coconut trees and fresh breezes blowing in from the sea, come to Brazil. In Brazil, these elements wait for you and join together in harmony on its charming beaches.
Brazil, the mix of flavours missing in your life
Brazil is a country of many faces. This mixture of skin colours, races, beats and flavours is waiting for new explorers who wish to learn of the true essence of a strong, happy and hospitable people.
Golf, diving, adventure and fishing: sports in the country of soccer
With a vast territorial expanse, good weather, favourable geographical conditions and, of course, its growing tourism infrastructure, Brazil attracts an increasing number of tourists every year, originating from all corners of the world, who seek out the country to practice all kinds of sports. Why not come and visit us, too?
Climate and Temperature in Brazil
Brazil’s climatic typology is very diverse. Its vast territorial expanse, allied with factors such as temperature, altitude, barometric pressure and proximity to the ocean, provide the country with climatic conditions to please everyone. It is one of the richest and most complex ecosystems in the world, with extremely diversified vegetation and sceneries. Brazil is divided into climatic strips: 92% of the country is located between the Equator and the Tropic of Capricorn. We can, therefore, say that the Brazilian climate is predominantly tropical, with equatorial and subtropical strips (temperate zones) distributed over the remaining 8% of the nation’s territory. The predominance of lower altitudes throughout the country provides more elevated temperatures, with averages exceeding 20°C. The seasons are the exact opposite of those in Europe and the United States, except in the Northern region of the country. The average annual temperature is approximately 28ºC in the Northern region and 20ºC, in the South. Extreme temperatures are rare, but they may occur: in winter, some cities in the south of the country experience negative temperatures, with frost and snow. And in Rio de Janeiro, in the peak of summer, the temperature may reach the 40ºC mark. Now that you have learned about our climate, choose the temperature you find most pleasant and come and fall in love with the beauty Brazil has to offer its visitors.
Currency and Exchange
The currency used in Brazil is called the Real (R$) and the foreign exchange rate is published daily in the newspapers and other specialized sites. Foreign currency may be exchanged at banks, travel agencies and authorized hotels. Travellers’ cheques as well as currencies are easily exchanged at these locations. International credit cards are accepted at most hotels, restaurants, stores, travel agencies, car rental companies and other companies that render services to tourists. A floating exchange rate is used. The Brazilian currency has remained reasonably stable. From November 2003 to April 2004, the American dollar maintained an average exchange rate of R$ 2,90, according to information provided by the Brazilian Central Bank.
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